The ApolloSEO Privacy Policy

Last modified: June 3, 2017

As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy. Our Privacy Policy explains:

We’ve tried to keep it as simple as possible.Your privacy matters to us. 

Whether you are new to ApolloSEO or a long-time client, please take the time to familiarize yourself with our practices. If you have any questions, contact us.

Information we collect

We collect information to provide better services to all of our users and collect that information in the following ways:

Information you give us and our partners:

For example, many of our services require you to create a payment account with our partner, Gumroad. When you do, they’ll ask for personal information, like your name, email address, or credit card to store with your account.

Information we get from your use of our services: 

We collect information about the services that you use and how you use them, like when you visit our site and interact with our content. This information includes:

Device information:

We collect device-specific information (such as your hardware model and operating system version).

Log information:

When you use our services or view content provided by ApolloSEO, we automatically collect certain information. This includes: details of how you used our service, such as the pages you visit and time you spend on the site. Telephony log information like your phone number, time and date of calls, duration of calls, and types of calls. Internet protocol address. Device event information such as, browser type, browser language, the date and time of your visit and referral URL.

Location information:

When you use our site, we may collect and process information about your actual location. We and our partners use various technologies to determine location, including IP address and GPS.

Local storage:

We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.

Cookies and similar technologies:

We and our partners use various technologies to collect and store information when you use our services and this may include using cookies or similar technologies to identify your browser or device. 

Information we collect when you use our services, in addition to information we obtain about you from partners, may be associated with your client profile. When information is associated with your profile, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your account, visit the Transparency and Choice section of this policy.

How we use information we collect

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect ApolloSEO and our users. We also use this information to offer you tailored content – like our blog posts.

When you contact us, we keep a record of your communication to help resolve any concerns or issues you may have. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services. One of the products we use to do this is Google Analytics. For example, by saving your language preferences, we’ll be able to have our services appear in the language you prefer. When showing you tailored content, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

We may process your personal information on a server located outside the country where you live.

Transparency and Choice

People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can review and control certain types of information tied to your client profile by logging into your payment account.

You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences.

Accessing and updating your personal information

Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems). Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.

Information we share

We do not share personal information with companies, organizations and individuals outside of ApolloSEO unless one of the following circumstances applies:

With your consent

We will share personal information with companies, organizations or individuals outside of Google when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information.

To enable a partner-provided service

We may provide personal information to other trusted businesses or persons, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures, in order that they may provide us with services fundamental to the work we do for you.

For legal reasons

We will disclose personal information to companies, organizations or individuals outside of ApolloSEO if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

We may share non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

If ApolloSEO is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

Information security

We work hard to protect ApolloSEO and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

When this Privacy Policy applies

Our Privacy Policy applies to all of the services offered by ApolloSEO and its affiliates, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy. Our Privacy Policy does not apply to services offered by other companies or individuals, including other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes).